R&C Store — Site Audit — Quantised
Quantised — Client — Onboarding
R&C Store — Site Audit
Summary
R&C Store is a Cyprus-based organic supplements and natural cosmetics retailer with a deep ~400-product catalogue and well-built product pages, selling into Germany, France, the UK, Italy, Spain and Switzerland. Almost none of that strength is visible to search engines in those markets: the international setup tells Google the default site is a German subdomain, Italy and Spain have no market signals at all, no product image has alt text, the homepage has no real H1, and the title tag calls the store Naturea. The result is a site that ranks only for its own name and sits ninth for its flagship Sanatur range behind Amazon and resellers. The fixes are mostly configuration — Shopify Markets, bulk alt text, title tags — plus two things to do first: the 7.9-second mobile load, and the bot traffic that inflated sessions five-fold this week.
TECHNICAL SEO
STATUS
DANGER
x-default and en hreflang point to de.randcstore.com; Italy and Spain have no market alternates; 1,294 of 1,294 product images have no alt text; homepage H1 is the logo, twice.
PERFORMANCE
STATUS
AT RISK
Mobile LCP 7,900 ms (lab, median of 3) against a 2,500 ms ceiling; desktop is 1,336 ms and TTFB is 15 ms, so the weight is front-end. No Chrome field data — too little real traffic to measure.
SEARCH VISIBILITY
STATUS
DANGER
Not in the top 20 for any of four category terms tested; #9 for its own Sanatur spirulina range behind Amazon and two resellers; brand name shared with four unrelated businesses on page one.
CRO & TRUST
STATUS
NORMAL
Product pages are well built — schema, delivery, returns and reviews on all seven sampled — and policies and payment coverage are complete. No aggregateRating in schema; no certification trust strip.
CONTENT
STATUS
AT RISK
Title tag and meta description introduce the site as Naturea; 169 collections for ~400 products with empty ones live; locale variants missing meta descriptions.
Critical — fix before anything else
- 🔴International setup points search engines at the wrong site: x-default and the generic en alternate resolve to de.randcstore.com, Italy and Spain have no market alternates despite being shipping destinations, and Russian and Chinese variants exist for markets not served.
- 🔴Every product image is missing alt text — 1,294 of 1,294 across the first 250 products in the storefront feed.
- 🔴Mobile Largest Contentful Paint is 7,900 ms (lab, median of three runs) against a 2,500 ms ceiling; desktop is 1,336 ms, so this is front-end weight, not hosting.
High priority
- 🟠The homepage title tag reads 'Natural Cosmetics | Organic Skincare Products | Naturea – R and C store' and the meta description opens 'Discover … at Naturea' — the store introduces itself under a different name and never mentions supplements.
- 🟠'R&C Store' ranks #1 for its exact name but shares page one with a Facebook clothing brand, a granola listing, a t-shirt shop and a cleaning kit; the Business Profile Google shows for the query belongs to a Hull tool shop.
- 🟠Not in the top 20 for 'organic spirulina tablets', 'bio chlorella powder' or 'natural supplements online EU'; #9 for 'Sanatur spirulina' behind violey.com, microbiohealth.co.uk and amazon.de.
- 🟠The homepage has two H1 elements and both are the logo (desktop and mobile header) — there is no descriptive heading on the page.
- 🟠Sessions jumped from ~150–190/day to 687 and 835 on 15–16 September; all of the excess is direct, Singapore, desktop traffic hitting 465 product URLs for 2–4 seconds each — a crawler, and the likely cause of the Search Console 5xx alert.
Medium priority
- 🟡169 collections for ~400 products (2.4 per collection); of 20 sampled, two are empty — including a test collection called 'adds e-mai 10' — and nav entries Hair/Hair Care and Deodorant/Deodorants point to the same collections.
- 🟡Judge.me and Product schema are present on all seven sampled product pages, but aggregateRating is on none — no star ratings reach Google results.
- 🟡Ten of 20 crawled pages (Greek and Spanish variants) have no meta description and seven have titles under 30 characters.
- 🟡Around 130–150 of ~180 daily sessions are 'direct' — implausibly high for a store running Google Ads, Omnisend and a Shop-app storefront; untagged Shop app, Amazon-insert or QR traffic is the likely source.
What's working
- ✅Product pages are properly built: Product and Offer schema, delivery and returns on the page, review widget, descriptions of 65–348 words — only one of 250 products is under 50 words.
- ✅Zero broken links and zero redirect chains across 150 internal URLs checked.
- ✅Cloudflare delivering 15–18 ms time-to-first-byte on mobile and desktop — network delivery is not the speed problem.
- ✅Full payment coverage: Visa, Mastercard, Amex, Apple Pay, Google Pay, Klarna, Maestro, Shop Pay, Union Pay.
- ✅Policies are substantive — terms (3,610 words), privacy (3,012), refunds (1,029) — and the €60 free-shipping threshold is on every page.
- ✅The measurement stack is already installed: GA4, Microsoft Clarity, Omnisend (tagged correctly), Parcel Panel. Nothing to install, only to configure.
- ✅Google Ads traffic since ~9 September shows 0% bounce and 10–130 second sessions — the campaign is bringing real, engaged visitors.
- ✅Ranks #1 for the exact brand name — indexed, and the brand result is clean.
Prioritised action plan
- ▸🔴 Reconfigure Shopify Markets: six real markets (DE, FR, GB, IT, ES, CH), only the languages needed, x-default pointing to randcstore.com
- ▸🔴 Bulk-add alt text to all 1,294 product images via CSV export and re-import
- ▸🔴 Cut mobile LCP from 7.9 s — hero image weight and format, pre-content app scripts first
- ▸🟠 Rewrite the homepage title and meta description around R&C Store, supplements and cosmetics, and the lead brands
- ▸🟠 Fix the theme header so the logo is not an H1; add one descriptive homepage H1
- ▸🟠 Enable bot protection in Shopify and Cloudflare; add a GA4 segment excluding the Singapore crawler
- ▸🟠 Re-run keyword visibility from German and French vantage points
- ▸🟡 Delete /collections/add-spa, merge duplicate nav entries, consolidate empty collections
- ▸🟡 Confirm the Judge.me review count and why aggregateRating is absent from Product schema
- ▸🟡 Add UTM tagging to Shop-app, Amazon-insert and QR traffic so 'direct' shrinks to what it really is
Next steps
This is a pro bono onboarding audit for a friend's business. The suggested sequence — Markets and hreflang, then alt text and titles, then a clean-data traffic review — is what Dan will work through with Alex over the coming weeks.
- Markets and hreflang first — the widest blast radius, and configuration rather than development
- Alt text and title tags the same week — bulk, mechanical, an afternoon's work
- Then a proper traffic review on clean data: bot traffic excluded, direct traffic tagged, German and French rankings measured