Digital Marketing

Having the perfect site isn't enough to succeed. If nobody knows you're there, nobody knows to buy your incredible products. We help you hang up your first digital billboard to get customers in the door.

Marketing for a small business tends to go one of two ways: you try a bit of everything and can't tell what worked, or you pay someone to do something mysterious and get a monthly PDF. We'd rather it was neither. The aim here is simple, to get the right people to your shop and to bring them back, and to be able to say, afterwards, which bit did it.

That starts with checking your numbers can be trusted, moves on to choosing the channels that suit what you sell, and ends, if you want it, with someone keeping an eye on it all. Each step is a fixed-price piece of work you can take on its own.

Know what's going on first

You can't improve what you can't measure, and a surprising number of shops are measuring it wrong.

• Analytics Health Check: we check your tracking is firing properly, your numbers add up and your reports tell you something you can act on.
• AMC Insights Report: if you sell on Amazon, a plain-English read of what Amazon Marketing Cloud knows about your customers and your advertising.
• Strategy Sprint: if you don't know where to begin, a short, focused session to work out what to do first, and in what order.
• Competitor Intelligence Briefings: what your competitors are doing with prices, ads and search, as a one-off teardown or a regular briefing.
• Local Digital Presence Scorecard: a quick check of how findable you are locally, starting with a free version.

Get found

Different channels suit different businesses, and we'll say so when one doesn't.

• Technical SEO Audit: the behind-the-scenes problems that make it harder for search engines to find you.
• Google Ads Campaign Design: a campaign built around your products and your margins, ready for you or us to run.
• Meta Ads Campaign Design: the same for Facebook and Instagram, including what to show to whom.
• Amazon Ads Campaign Design: sponsored products set up so you're not paying for clicks on the wrong things.
• Amazon Ads and Listing Audit: your Amazon advertising and your listings checked together, since one is wasted without the other.
• Social Channel Setup: your channels set up on the platforms that suit your customers, with the right accounts followed and a plan for what to say.

Win them back

Getting someone to buy once costs money. Getting them to buy again mostly costs attention. Most small shops have a list of customers and no real plan for it.

• Customer Data and CRM Setup: your customer information gathered into one sensible place, ready to be used.
• Lifecycle Starter: the handful of emails that do most of the work, such as welcome, after-purchase and win-back, set up and switched on.
• Repeat-Purchase CRO Review: a look at your shop through the eyes of someone who's already bought once and might do it again.
• Loyalty and Retention Plan: a plan for rewarding the people who keep coming back, sized to what you can afford to give.

Have it run for you

• Growth Optimisation: we manage the shop and the marketing together (traffic, channels, performance), reporting on what changed. A monthly service.
• Performance Partnership: for brands with a product ready to grow, we take on more of the running: site, advertising, and more. Custom pricing or a revenue share, agreed up front.

The honest bit

Not every business needs ads, and some shouldn't spend on them yet; if the shop isn't converting, extra visitors just mean extra people leaving. We'll say so, and point you at the fix that comes first. And if we ever have a commercial relationship with a tool or a platform we recommend, we'll tell you before you sign anything.

Tell us where your customers come from now, and where you'd like them to come from. Get in touch

See also: Getting people onto site · Winning repeat business · eCommerce